Program Covers (3-Year Comparison)
Over three years, I led the creative direction for the program’s visual identity, designing annual covers that balanced premium design with a sense of global reach. Each edition featured imagery that reflected our international hotel partnerships and emphasized the scope of the program — reinforcing our credibility and connection to luxury hospitality worldwide.
Inside Spread (Hotel Directory Brochure)
This 50+ page printed brochure featured over 700 participating hotels, organized by region and tier. I led the design and layout of the full directory, ensuring clarity, navigability, and a visual standard that elevated the perceived value of inclusion in the program.
Sales Enablement Kit
I created a complete sales toolkit that included the rate book, tier comparison guides, and sample creative assets. The kit helped our global sales team communicate the program’s value at a glance, reinforcing both credibility and design excellence in every pitch.
Marketing Email (Benefits Overview)
As part of our partner recruitment campaign, I designed marketing emails like this one to highlight the benefits of joining the program. Each message clearly outlined the exposure opportunities available by tier, while maintaining a polished, editorial tone consistent with luxury travel branding.
