Katie Canize
Brand Management | Art Direction | Marketing
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Annual Global Workforce Survey

Annual global workforce survey

Brand positioning / content strategy / creative direction / multi-platform campaign rollout

  • Each year, Vialto Partners conducts a global survey to uncover trends shaping the future of work, mobility, and cross-border employment. With over 500 executive participants from around the world, the insights offer a valuable opportunity to position Vialto as a trusted thought leader. But turning raw data into a compelling, multi-channel campaign required clear storytelling, consistent branding, and alignment across teams and regions.

    The challenge: create a campaign that could cut through the noise, generate media attention, and serve as a year-long resource for sales, PR, and executive engagement.

    • Position Vialto as a forward-looking authority on workforce mobility and global talent

    • Package research findings into engaging, brand-aligned content for multiple platforms

    • Equip internal teams with flexible, on-brand materials to support sales, media, and leadership

    • Build a campaign framework that could scale and evolve annually

  • As Global Creative Lead, I led the creative and strategic development of the campaign. My responsibilities included:

    • Shaping the visual identity and tone of the survey initiative

    • Collaborating with research, marketing, and PR teams to identify and frame key themes

    • Translating complex survey data into clear, audience-relevant content

    • Leading the production of core assets and messaging templates for global teams

    • Overseeing campaign rollout and internal enablement

 My process:

  1. Strategic alignment: Worked with research and comms leads to define core messages and priority insights

  2. Narrative development: Built a content structure that elevated Vialto’s voice while delivering accessible thought leadership

  3. Creative execution: Produced assets including:

    • Executive summary reports and regional fact sheets

    • Email campaigns and thought leadership newsletters

    • A campaign microsite with downloadable resources

    • Presentation decks for sales and client engagement

    • Short-form videos and animated infographics

  4. Enablement: Created a toolkit for internal teams to localize and activate the campaign across global markets

The results:

The survey campaign became one of our most visible and widely used brand initiatives, serving as a cornerstone for sales conversations, media outreach, and executive thought leadership throughout the year.

  • The campaign was featured in global media outlets, increasing brand visibility and thought leadership credibility

  • Became a core asset for sales, helping open strategic conversations with prospective clients

  • Used by executives in client presentations and industry speaking engagements

  • Provided evergreen value, with content remaining relevant for 9–12 months after launch

  • Adopted across regions, with toolkits supporting consistent brand expression worldwide