Creative Direction | Event Management | Marketing
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About

Creative director shaping end-to-end brand experiences for global organizations.

I build and lead cohesive creative systems across digital, physical, and live environments, translating strategy into work that drives clarity, credibility, and measurable impact.

Scope includes brand systems, campaigns, content, digital platforms, and large-scale events.

15+ years creative leadership | Global B2B brands | End-to-end ownership | $3.5M budgets managed

View my work

I am a creative director with over 15 years of experience leading brand strategy, visual systems, campaigns, and experience design for global B2B organizations.

I operate as a full head-of-creative partner. I set creative vision, evolve brand systems, and lead integrated work across digital, content, physical, and live channels. I work closely with executive stakeholders and cross-functional teams to ensure creative decisions support both brand integrity and business goals.

Alongside core creative leadership, I have owned large-scale global events end to end. This includes concept development, visual identity, content strategy, vendor leadership, budgeting, and on-site execution. Events are one of the most complex expressions of creative direction, and I bring the same rigor to them that I apply to campaigns and brand platforms.

I balance strong creative instincts with operational fluency and data-informed decision-making. Across everything I lead, my focus is on clarity, cohesion, and impact at scale.

How I lead
I set a clear creative vision grounded in business goals and audience needs, then build the systems and teams required to bring that vision to life. I prioritize cohesion and clarity across brand, campaigns, digital platforms, and live experiences, ensuring work scales without losing intent. I lead collaboratively and decisively, partnering with stakeholders and cross-functional teams while maintaining accountability for outcomes. I balance creative ambition with operational realities and use data, performance metrics, and feedback to refine work and drive measurable impact.

Events are one of the most complex environments I lead in, and they reflect how I approach all creative work: with clarity, structure, and attention to detail at scale.

Open to Creative Director, Head of Creative, or Head of Events roles within B2B, brand, and experience-led organizations.