Global client conference

Vialtitude is Vialto Partners’ flagship global conference, bringing together senior decision-makers in global mobility, tax, and workforce strategy. The challenge was to design and deliver a four-day, paid registration event that felt elevated and experiential rather than sales-driven, while still generating meaningful revenue impact.

The opportunity was to position Vialto as a trusted advisor and thought leader through an immersive, high-end experience that encouraged connection, learning, and long-term partnership. Every touchpoint needed to reinforce credibility and brand confidence without feeling transactional, while still supporting product education, cross-sell opportunities, and pipeline growth.

The challenge: Build a compelling, cohesive visual and verbal identity for Spark Growth that could live across every touchpoint, from pre-event promotion to on-site materials, while aligning with the core Vialto brand.

1. Define Vialtitude as a flagship global experience, not just a conference.
   Establish Vialtitude as a distinctive, premium global experience that reflected Vialto’s ambition and maturity as a brand. The event needed to feel intentional, elevated, and strategically designed, positioning it as a cornerstone moment in Vialto’s client and employee ecosystem rather than a traditional corporate conference.

2. Design an end-to-end event framework that balanced inspiration, education, and commercial impact.
   Create a holistic event structure that integrated thought leadership, networking, product storytelling, and experiential moments. The goal was to build a program that felt valuable and engaging for attendees while subtly supporting relationship-building, cross-sell opportunities, and long-term revenue growth. This included shaping the flow of the four-day experience, defining session architecture, and designing key moments that would anchor the narrative of the event.

3. Build a scalable system across creative, logistics, and technology.
   Develop a unified system that connected brand identity, content, communications, technology platforms, and on-site operations. The event needed to function seamlessly across registration, digital platforms, physical environments, vendor partnerships, and attendee journeys, while maintaining clarity and consistency at scale.

4. Deliver a premium, high-touch experience that reinforced trust and credibility.
   Ensure that every detail—from venue selection and production quality to hospitality, wayfinding, and micro-interactions—reinforced Vialto’s positioning as a trusted, global partner. The experience needed to feel polished, human, and credible, without crossing into overt sales messaging.

5. Demonstrate measurable business and organizational value
   Design the event not only as a brand moment but as a business engine. The goal was to create an experience that generated meaningful pipeline, strengthened executive relationships, energized internal teams, and provided a clear return on investment. This required aligning creative decisions, programming, and operational planning with tangible business outcomes.

I was the end-to-end owner of the conference, responsible for strategy, execution, and delivery across all creative, operational, and experiential elements.

This included full ownership of event planning, budget management, vendor sourcing and oversight, session programming, theme and brand development, communications, and on-site execution. I sourced and managed all vendors from the event website and registration platform through the mobile event app used throughout the conference.

I also led the planning and execution of the conference’s keystone experience: a full stadium buyout at Allegiant Stadium in Las Vegas, hosting our culminating event and major product announcement within an NFL venue. This required coordinating large-scale production, branded screen takeovers, custom rentals, entertainment, and hospitality to ensure a seamless, premium experience aligned to the Vialto brand.