Multi-channel campaign
VialtoDirect is Vialto’s gateway to private clients, providing access to their global work solutions on a private level. Development of a multi-channel release campaign for the solution.
Creative direction / multi-channel launch campaign / cross-functional coordination
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While the tool was already selling, its visual language and campaign presence did not reflect its strategic importance or align with the broader Vialto brand.
The opportunity was to relaunch the tool through a cohesive, multi-channel campaign that elevated its look and feel, clarified its value, and positioned it as a priority solution for 2025. The campaign needed to feel sophisticated, modern, and confident, while integrating seamlessly into Vialto’s overarching visual system.
Leadership challenged us to create a visual and messaging system that spoke to our core Vialto brand, but had the visual appeal for a private client rather than selling to the company. We had to create a multi-channel campaign with visual support in multiple mediums.
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Create a full camapign that spoke to individual clients rather than selling directly to the businesses that felt personal, yet connected to the master brand
Develop a visual system and language that framed complexity as simplicity, one unified solution
Build a full suite of campaign assets, from product explainers to sales kits, microsites, and motion graphics
Align product, marketing, and global sales teams around a cohesive rollout strategy
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I served as creative director for the campaign, leading all visual direction and execution across channels.
I partnered closely with tool stakeholders and the marketing team to translate product functionality into clear, compelling visual storytelling. While content strategy and copy were developed in collaboration with internal teams, I owned the creative system that brought the campaign to life across digital, video, social, and sales materials.
Partnering with our external agency to define the vision and visual style
Translating stakeholder goals into a creative concept grounded in clarity, imagination, and trust
Leading cross-functional collaboration across product, sales, and comms
Managing creative reviews, vendor coordination, and global rollout timelines
Ensuring tone of voice and brand messaging remained consistent across platforms
My process:
Creative concepting: Collaborated with our agency to craft a visual concept that was still identifiable Vialto while distinguishing it from the master brand.
Visual system design: Built a campaign identity using our core brand assets and expanding our gradient library for call to actions and more humanistic photography to speak to private clients.
Created library of multi-channel assets: Rolled the identity out across microsites, explainer videos, motion graphics, sales kits, toolkits, and internal enablement decks.
Launch and enablement: Developed regional rollout kits for marketing and sales to ensure consistent global delivery of the story.
The results:
The VialtoDirect quickly became Vialto’s most actively promoted offerings: a flagship product that showcases the company’s innovation, clarity, and client focus.
Delivered a fully refreshed campaign system aligned to Vialto’s brand standards
Elevated the perceived sophistication and credibility of VialtoDirect
Created consistent, scalable assets across sales, social, video, and web
Received strong internal and stakeholder feedback validating the new visual direction
Established a flexible framework that supports future campaign extensions and localization